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KFC Spin-Off Makes Ramadan Ads Only Visible In Dark
07-06-2017
2017
wacky and real life
id7839856271274
supplier accountcentraleuropeannews
file nameCEN_RamadanAds_01.jpg
place
creditCEN
captionPics shows: The advertisement of the fried chicken is not visible in daylight but only when it is dark; A Kentucky Fried Chicken spin-off offering halal fast food made a remarkable Ramadan advertising campaign in which the posters are only visible after sunset. During the Islamic fasting month of Ramadan, observant Muslims are not allowed to eat and drink from sunrise to sunset. Dutch fast food chain HFC - Halal Fried Chicken, a spin-off of American giants Kentucky Fried Chicken - used the Islamic fasting season for fresh inspiration for a viral campaign. The franchise, which has four restaurants in the cities of Rotterdam and Amsterdam, designed unique posters which only light up at night thanks to a special printing technique. During the day, only the name and logo of the company is seen on the poster which is visible at bus and tram stops in both Dutch cities. But when the sun sets, a tasty bucket of fried chicken is visible together with the words "eet smakelijk", meaning "enjoy your meal" in Dutch. The name and logo have been printed on the front side of the poster, while the rest is printed on the back and only gets visible when the lights of bus and tram stops automatically go on after dark. Halal Fried Chicken, which was started by three Turkish-Dutch entrepreneurs, offers special menus for Ramadan and remains open until after midnight to offer Muslims plenty of time to eat with their families. The daily breaking of the fast after sunset, called "iftar", is often used by Muslims to eat with their extended family and friends in restaurants.
id7839856271275
supplier accountcentraleuropeannews
file nameCEN_RamadanAds_02.jpg
place
creditCEN
captionPics shows: The advertisement of the fried chicken is not visible in daylight but only when it is dark; A Kentucky Fried Chicken spin-off offering halal fast food made a remarkable Ramadan advertising campaign in which the posters are only visible after sunset. During the Islamic fasting month of Ramadan, observant Muslims are not allowed to eat and drink from sunrise to sunset. Dutch fast food chain HFC - Halal Fried Chicken, a spin-off of American giants Kentucky Fried Chicken - used the Islamic fasting season for fresh inspiration for a viral campaign. The franchise, which has four restaurants in the cities of Rotterdam and Amsterdam, designed unique posters which only light up at night thanks to a special printing technique. During the day, only the name and logo of the company is seen on the poster which is visible at bus and tram stops in both Dutch cities. But when the sun sets, a tasty bucket of fried chicken is visible together with the words "eet smakelijk", meaning "enjoy your meal" in Dutch. The name and logo have been printed on the front side of the poster, while the rest is printed on the back and only gets visible when the lights of bus and tram stops automatically go on after dark. Halal Fried Chicken, which was started by three Turkish-Dutch entrepreneurs, offers special menus for Ramadan and remains open until after midnight to offer Muslims plenty of time to eat with their families. The daily breaking of the fast after sunset, called "iftar", is often used by Muslims to eat with their extended family and friends in restaurants.
id7839856271276
supplier accountcentraleuropeannews
file nameCEN_RamadanAds_03.jpg
place
creditCEN/HFC
captionPics shows: Halal Fried Chicken, a Dutch fastfood chain offering Halal fried chicken; A Kentucky Fried Chicken spin-off offering halal fast food made a remarkable Ramadan advertising campaign in which the posters are only visible after sunset. During the Islamic fasting month of Ramadan, observant Muslims are not allowed to eat and drink from sunrise to sunset. Dutch fast food chain HFC - Halal Fried Chicken, a spin-off of American giants Kentucky Fried Chicken - used the Islamic fasting season for fresh inspiration for a viral campaign. The franchise, which has four restaurants in the cities of Rotterdam and Amsterdam, designed unique posters which only light up at night thanks to a special printing technique. During the day, only the name and logo of the company is seen on the poster which is visible at bus and tram stops in both Dutch cities. But when the sun sets, a tasty bucket of fried chicken is visible together with the words "eet smakelijk", meaning "enjoy your meal" in Dutch. The name and logo have been printed on the front side of the poster, while the rest is printed on the back and only gets visible when the lights of bus and tram stops automatically go on after dark. Halal Fried Chicken, which was started by three Turkish-Dutch entrepreneurs, offers special menus for Ramadan and remains open until after midnight to offer Muslims plenty of time to eat with their families. The daily breaking of the fast after sunset, called "iftar", is often used by Muslims to eat with their extended family and friends in restaurants.
id7839856271277
supplier accountcentraleuropeannews
file nameCEN_RamadanAds_04.jpg
place
creditCEN/HFC
captionPics shows: Halal Fried Chicken, a Dutch fastfood chain offering Halal fried chicken; A Kentucky Fried Chicken spin-off offering halal fast food made a remarkable Ramadan advertising campaign in which the posters are only visible after sunset. During the Islamic fasting month of Ramadan, observant Muslims are not allowed to eat and drink from sunrise to sunset. Dutch fast food chain HFC - Halal Fried Chicken, a spin-off of American giants Kentucky Fried Chicken - used the Islamic fasting season for fresh inspiration for a viral campaign. The franchise, which has four restaurants in the cities of Rotterdam and Amsterdam, designed unique posters which only light up at night thanks to a special printing technique. During the day, only the name and logo of the company is seen on the poster which is visible at bus and tram stops in both Dutch cities. But when the sun sets, a tasty bucket of fried chicken is visible together with the words "eet smakelijk", meaning "enjoy your meal" in Dutch. The name and logo have been printed on the front side of the poster, while the rest is printed on the back and only gets visible when the lights of bus and tram stops automatically go on after dark. Halal Fried Chicken, which was started by three Turkish-Dutch entrepreneurs, offers special menus for Ramadan and remains open until after midnight to offer Muslims plenty of time to eat with their families. The daily breaking of the fast after sunset, called "iftar", is often used by Muslims to eat with their extended family and friends in restaurants.
