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titleWhy you need a life collaboration

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captionTEXT EDWINA CARR. PHOTOGRAPHY SNAPPER MEDIA. LIFE Joining forces with someone else could be the secret weapon for success. COLLABORATION RIta scored mega fame and got Beyoncé as a surrogate sis. why you need a cl0413FE-LifeCollab.pdf Page 62 4/03/2013, 3:35:36 PM

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captioncleo.com.au 63 TEXT EDWINA CARR. PHOTOGRAPHY SNAPPER MEDIA. F our years ago, when Rita Ora was discovered in a London club by an A&R rep for Jay Z’s label, Roc Nation, she was virtually unknown. Impressed by what he heard, Mr Beyoncé fl ew Rita to New York to meet him. “I thought it was going to be another disappointment, but after 10 minutes we shook hands and spent the next two hours having a DJ battle,” she told UK magazine #5. Jay-Z signed Rita to his label, enabling her to reach a level of superstardom that could’ve taken her years to cultivate on her own. Whether it’s a creative project, a career dilemma or even fashion sense that you could use a hand with, following Rita’s lead and collaborating with a friend or colleague could be the way to go. ALL BY MYSELF Us Gen-Yers can be stubborn rascals. We want to show everyone we can succeed on our own, but often have no idea how to go about it. According to Louise Carter, career coach and executive director at Performance Partnership (performance partnership.com.au), there’s no shame in asking someone to team up to achieve your goals. “None of us are Superwoman and we certainly don’t know everything, so having a collaborator to give you a fresh perspective on your career, or life in general, will assist you on your journey,” she says. But if life collabs are so great, why aren’t more of us hooking up? “Some women think asking for help is a sign of weakness,” explains Meredith Fuller, psychologist and author of Working with Mean Girls (Penguin, $19.99). “But it’s actually very positive, and it shows that you’re self-aware. If you’re trying to be perfect and do everything on your own, you’re setting yourself up to fail.” 1 + 1 = SUCCESS! Before you wiggle your fi nger and say, “But why would someone help me for no reason?”, may we remind you that life collaborations are mutually benefi cial? “We develop a sense of p